“Marketing with Intent”

WhY Mintent?

Because we are the most talented, knowledgeable and passionate digital marketers you will ever add to your team. We have a proven track record dating back to the beginning of digital marketing time. Our heads, our hearts and our hustle are ready to be part of your business.



Mintent is a full service Canadian boutique digital marketing agency. From brand strategy to full program execution, Mintent’s digital marketing services will make a difference in your organization.


Our in-house team will work with you to create and deploy digital marketing strategies based on solid SEO fundamentals, engaging social tactics and powerful content marketing to elevate your brand’s discoverability, increase leads and build customer loyalty.


Using focused marketing strategies gained through our combined decades of experience, we support and help our clients in their business growth and development.

Our Team

Matt Dion, CEO

Matt Dion


Matt Dion is a technology industry veteran with 26 years of experience ushering early stage companies through the tricky early adopter and early majority market phases. He brings proven management and board experience with successful companies during their early stages, including Crystal Decisions/Business Objects (acquired by SAP), Apparent Networks, 90-degree software (acquired by Microsoft), Active State (acquired by Sophos), and Elastic Path Software. A consummate thought-leader in the areas of marketing, content marketing, digital transformation, e-commerce, and business development, he has spoken at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive and Digital Hollywood.

Krista LaRiviere, Chief Marketing Officer

Krista LaRiviere

Chief Marketing Officer

Krista LaRiviere is passionate about helping customers navigate the digital marketing ecosystem to help grow their businesses. She brings 23 years of marketing experience and entrepreneurial thinking to the Mintent team and every customer she works with. Having founded and successfully exited, three digital marketing companies, most recently gShift, which was acquired by Mintent, Krista has also been ranked as one of Canada’s top female entrepreneurs by Profit’s W100.  Krista holds degrees in Economics, Business Administration and Applied Information Technology. She is an active Rotarian and a Queen’s Diamond Jubilee recipient for her work with charities.

Raina Willow, Account Manager & Senior Digital Strategist

Raina Willow

Account Manager & Senior Digital Strategist

Raina is a digital marketing strategist with a passion for content marketing. Her background in creative advertising allows her to craft unique brand messaging that can be conveyed through both visual and written content. Her experience working with both B2C and B2B clients, combined with an optimistic outlook enables her to creatively problem solve and find solutions for clients.

Krista LaRiviere, Chief Marketing Officer

Jessica Holmes

Senior Account Manager & Digital Marketing Strategist

Jessica is a highly creative digital marketing strategist who systematically targets and leverages current social media platforms for her clients. She consistently delivers high-quality and results-focused digital marketing content fostering community engagement aligned with the client’s brand strategy. Jessica’s experiential marketing and telecom sales experience develops an authentic and energetic solution-based approach connecting clients to their customers.
Raina Willow, Account Manager & Senior Digital Strategist

Beverley Cook

Account Manager & Digital Marketing Strategist

With almost a decade experience in digital marketing strategy, Beverley Cook is an Account Manager who prioritizes building long-term relationships with her clientele. Understanding the essence of each client’s business through research, fact-finding and collaboration allows Bev to ensure successful strategy creation and implementation. Her commitment to ongoing analysis of campaign performance allows for strategic agility to strengthen results in real time. As the digital marketing industry is an-ever evolving landscape, Bev has a genuine passion for digital marketing strategy and is dedicated to exploring the most up-to-date technology to find solutions for each business’s unique digital marketing needs.

Chris Thompson, Digital Marketing Strategist

Chris Thompson

Web Development & SEO Manager

Chris Thompson is a Web Development & SEO Manager with over 6 years of experience in web development, digital marketing, email marketing, and technical SEO. His strong background in web development allows him to bring a very technical skill set to the team. He has a passion for anything related to technology, and is always excited to expand his abilities and jump into something new. His technical skills, combined with an eagerness to learn and solve problems enables him to tackle our clients toughest challenges.
Raina Willow, Account Manager & Senior Digital Strategist

Michael L'Ecuyer

Digital Marketing Strategist

Michael is a Digital Marketing Strategist with over 15 years of experience. He has always found the internet to be an exciting unchartered platform for creativity and experimentation. Over the years he has found himself returning to the online medium, taking small detours towards identity design, print design and application design. His passion is shown throughout his extensive work portfolio and is always ready for new challenges. 

Raina Willow, Account Manager & Senior Digital Strategist

Julia Villa

Digital Marketing Strategist

Julia is a Digital Marketing Strategist with over 3 years of experience in digital marketing and strategy, email marketing, social media content creation, and content writing. Her expertise in social media allows her to understand what a target audience is looking for and how to get their attention. Her love for marketing is coupled with her passion for engaging people all over the world and bringing them together. 

Raina Willow, Account Manager & Senior Digital Strategist

Kristina Leonenko

Digital Marketing Strategist & Paid Media

Kristina is a Digital Marketing Strategist with nearly three years of experience in paid search, influencer and social media marketing. Her bachelor’s degree in economics coupled with two post-graduate degrees in marketing allows her to apply analytical thinking and a deep understanding of consumers behaviour to translate business goals into successful digital marketing campaigns. Being passionate about online advertising, she is always excited to help businesses connect with their target audience through the digital world.

Raina Willow, Account Manager & Senior Digital Strategist

Angela Wood

Business Development

Angela has 15 years of experience in a variety of industries within the digital space. She has spent her career at the forefront of the digital revolution and holds a degree in Psychology and a Post Graduate Certificate geared to market research. Angela has worked for some of Canada’s largest businesses in the digital space to include Torstar Digital, CIBC, and the Canadian Breast Cancer Foundation. Additionally, she has co-founded a start-up business that utilized digital technology to bring services to market. Angela’s passion is to uncover digital marketing challenges in your space and provide you with winning solutions.

check out our support staff

We believe in the power and importance of Canadian business.

We have offices in Barrie, Ontario and Vancouver, British Columbia where our team of experts collaborate on creating the best possible marketing plans and executions available. Our internal mission is to support local businesses in their growth and expansion efforts.

We know marketing is oftentimes the one element holding a company’s growth back from greatness. Let us audit your company and provide recommendations on how to fully utilize digital marketing to your advantage.