Customer personas: 5 ways they impact your content marketing

by | Feb 1, 2021 | Content Marketing | 0 comments

Why are customer personas important?

Customer personas provide tremendous value to your content marketing operation (see our earlier post). For example, they can help everyone on your team develop a deeper understanding of who specifically they are creating editorial calendar content for. This is important for several reasons:

  • First, the nature of your content will shift depending on the persona you are marketing to. A senior engineer will not appreciate a blog post titled “Five Pitfalls First-Year Engineers Should Avoid.” But that might be a great post for a junior engineering technician.
  • Second, the tone of your content may differ from persona to persona. For example if your product or service is aimed at a general audience, you may not use the same language for a female millennial and a male senior.
  • Third, different customers may have different pain points or challenges that your product and service may help. Creating content that revolves around the specific pain points of different personas makes your content more relevant. Relevant content is helpful to people and they develop a sense that you are trying to actually help them. Not just get them to buy.
  • Fourth, defining the factors in purchasing decisions by persona will focus writers on the most important things that people need to have covered off before they buy. There’s less guesswork for a content creator when they know exactly what makes a person buy – based on a persona.
  • Finally, if you know where each persona gets their information online, or where they hang out, you can target your content to those channels, using scarce resources more wisely.

Develop personas and you’ll be better equipped to attract potential customers and deliver a superior content-driven experience that keeps them coming back for more. If you don’t nail down your personas, every aspect of your content marketing process will suffer from a lack of relevance to your most important audiences.

So where should you start? With your existing customers, of course. Who are they, really?

In our graphic below, you’ll see 9 ways to flesh out your customer into a real human being.

Recent Posts

Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club

Gilda’s Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. Mintent’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors.

Marketing as a Service – 5 Reasons it’s Right for your Business

Marketing is a service to your company – it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business!

Google Analytics 4 is Coming! Are you Ready?

Navigating new obstacles for your business that will help you understand your customers can be challenging with the ever changing landscape of digital marketing. Google Analytics 4 was built for the future and can increase the experience users have across websites and applications, all while uncovering new insights. GA4 is here. Are you ready?

Does Boosting Posts Increase Facebook Engagement?

Post boosting can be an effective way to increase Facebook engagement and reach beyond your Facebook followership but is it the best option? Find out now.

Advertising with Facebook & Instagram

There’s no limit to the reach your ads on social media can get. With Facebook and Instagram you can have your ads seen by over 50,000 accounts in one day. Which platform is right for your ads?

Hashtags & Handles: Their role and importance in your social media strategy

What’s the difference between hashtags and handles? How do you utilize them best? Here are Mintent’s essential tips and recommendations when it comes to using hashtags and handles across your social media platforms.

What Is An Instagram Influencer?

Instagram has grown to become one of the most used social media platforms. Influencer marketing has become one of the ultimate digital marketing tools for brands and businesses. So what exactly is an Instagram influencer?

Instagram FAQs – Your Ultimate Instagram Guide

Enjoy our ever-growing list of Instagram Frequently Asked Questions. If you have a question please Contact Us.

Five Google Ad Campaign Mistakes to Avoid

Is your Google Ads Campaign not performing? Here are the 5 mistakes to avoid and how to fix them.

Google Ad Grants and Your Not-for-Profit Organization

The Google Ad Grants Program is a way your Non Profit Organization (NPO) can broadcast your message to a larger audience. Mintent wants to help your non profit be heard. Contact Us.