Stop the Random Acts of Marketing

Have you ever wondered if your digital marketing is actually working? In this workshop, Matt and Krista will walk you through the importance of your Digital Brand Foundations and Technical Foundations.

• Who are you marketing to and why?
• What problems do they have?
• Where do your customers hang out online?
• How do you intercept their customer journey?
• What content do they need to advance through their buying journey?
• Where and when should you distribute your content?
• What works and what doesn’t work? 

We’ll talk about teams, tactics and technology. You will learn to identify a random act of marketing and gain clarity and confidence in your decision to stop them.