Our thoughts on topics, themes and trends to help you navigate this digital marketing world.
RTOWN Performance Marketing acquires Mintent Agency
May 8, 2023 (Vancouver, BC) – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic...
New! LinkedIn Newsletters: 5 Reasons your Content Marketing Strategy can Benefit
LinkedIn continues to be the #1 social media platform for B2B marketers. With over 830 million members, LinkedIn is the place to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter...
Google Analytics 4 is Coming! Are you Ready?
Most people associate July 1st with Canada Day and the beginning of a seemingly endless summer. It’s a time of ice cream, fireworks, starry nights, and campfires. But the beginning of Q3 2023 will be unlike any other time in digital marketing history; when business...
Five Ways to Improve the Performance of your Google Ads & Lead Generation
Every marketing dollar is precious. Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert. However, every ad must be performing optimally. How can you ensure your Google Ad Campaigns are performing as well as they can be? How can you generate more leads?
Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club
Gilda’s Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. Mintent’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors.
Marketing as a Service – 5 Reasons it’s Right for your Business
Marketing is a service to your company – it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business!