The Blog

Our thoughts on topics, themes and trends to help you navigate this digital marketing world.

Google Analytics 4 is Coming! Are you Ready?

Google Analytics 4 is Coming! Are you Ready?

Most people associate July 1st with Canada Day and the beginning of a seemingly endless summer. It’s a time of ice cream, fireworks, starry nights, and campfires. But the beginning of Q3 2023 will be unlike any other time in digital marketing history; when business...

Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club

Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club

Gilda’s Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. Mintent’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors.

Google Analytics 4 is Coming! Are you Ready?

Google Analytics 4 is Coming! Are you Ready?

Navigating new obstacles for your business that will help you understand your customers can be challenging with the ever changing landscape of digital marketing. Google Analytics 4 was built for the future and can increase the experience users have across websites and applications, all while uncovering new insights. GA4 is here. Are you ready?