The Blog
Our thoughts on topics, themes and trends to help you navigate this digital marketing world.
Five Ways to Improve the Performance of your Google Ads & Lead Generation
Every marketing dollar is precious. Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert. However, every ad must be performing optimally. How can you ensure your Google Ad Campaigns are performing as well as they can be? How can you generate more leads?
Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club
Gilda’s Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. Mintent’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors.
Marketing as a Service – 5 Reasons it’s Right for your Business
Marketing is a service to your company – it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business!
Google Analytics 4 is Coming! Are you Ready?
Navigating new obstacles for your business that will help you understand your customers can be challenging with the ever changing landscape of digital marketing. Google Analytics 4 was built for the future and can increase the experience users have across websites and applications, all while uncovering new insights. GA4 is here. Are you ready?
Does Boosting Posts Increase Facebook Engagement?
Post boosting can be an effective way to increase Facebook engagement and reach beyond your Facebook followership but is it the best option? Find out now.
Advertising with Facebook & Instagram
There’s no limit to the reach your ads on social media can get. With Facebook and Instagram you can have your ads seen by over 50,000 accounts in one day. Which platform is right for your ads?