New! LinkedIn Newsletters: 5 Reasons your Content Marketing Strategy can Benefit

by | Mar 6, 2023 | Content Marketing | 0 comments

LinkedIn continues to be the #1 social media platform for B2B marketers. With over 830 million members, LinkedIn is the place to be for building brand awareness, generating leads, and simply keeping your audience up-to-date with organic postings and newsletter content. 

That’s right, did you know you can send a newsletter directly from your LinkedIn Business Page? 

Below are 5 reasons to add LinkedIn Newsletters to your content marketing strategy. 

  1. A brand new LinkedIn Newsletter feature is waiting for you.

LinkedIn Newsletter helps expand your audience and boost brand visibility, adding to the already numerous advantages of creating a newsletter. This feature allows users to see the newsletters other users are subscribed to (including your company’s), allowing people to discover fresh content and stay informed on industry trends. 

Not only is LinkedIn providing FREE organic reach, but they are putting you in front of users who may be looking for what you have to offer and simply cannot find you.

  1. Anyone across the LinkedIn platform can subscribe to your newsletter.
Within the LinkedIn platform, your newsletter can be shared beyond your immediate network as people can engage with, share, and subscribe to your content. By consistently creating and sharing high-quality newsletter content, you can attract new followers and increase the visibility of your brand. Like any other content you share on your personal or business page, you want to incentivize people to subscribe. Here are a few strategies to encourage people to sign-up for your newsletter:
  • Promote your newsletter on your LinkedIn profiles (both personal and business) and add a call-to-action.
  • Share teasers of your newsletter on LinkedIn: short snippets of your newsletter as a post, linking to subscribe to the full version.
  • Leverage your LinkedIn connections: Reach out to your connections and ask them to subscribe to your newsletter. You can also ask them to share your newsletter with their networks.
  1. Establish your brand on LinkedIn.
Creating a LinkedIn Newsletter can help you build brand awareness, position you as an expert in your field, increase your visibility, and promote your business at a larger scale. A newsletter is a great way to share your thoughts, insights, and ideas on topics relevant to your industry. By consistently sharing valuable content, you can establish yourself as an authority in your field.  While the newsletter continues to build your brand, it also helps you stay top-of-mind by sending an email notification and LinkedIn notification to those who have subscribed when a new edition is available. When you initially create a newsletter, it also sends a notification to your followers to let them know they have the opportunity to subscribe. As people engage with your content, it will reach people outside of your network and further establish your brand.
  1. Stand out from the crowd.
Building and establishing a LinkedIn Newsletter can help you stand out from your competitors and within your industry. While creating a LinkedIn Newsletter may be free, not everyone is choosing to use it as it requires time and effort to continuously effectively produce content users will actually want to view.  With different formats and methods to build out your content, LinkedIn wants to help you create customized content specifically for your followers and subscribers. By sharing your unique perspective and industry related information, you have the ability to create a distinct impression on, not only your subscribers, but a wider audience that is finding your content for the first time.  
  1. Drive traffic where you want it.
Whether you have a blog, website, or podcast – regardless of the destination, a LinkedIn Newsletter is an excellent way to drive traffic. By including links to the content in your newsletter, you can drive your subscribers where you want them to go and engage with your brand even more.  No matter what industry you’re in, a LinkedIn Newsletter is an effective tool to help reach the target market, establish brand position, share valuable content, and engage with customers.  If you need help setting up your LinkedIn Business Page and adding a newsletter, reach out to Mintent and let us help you out! We can walk you through optimizing your page for optimal reach and engagement, as well as set up your newsletter to give you maximum visibility and success.

Recent Posts

RTOWN Performance Marketing acquires Mintent Agency

by | May 8, 2023 | Uncategorized | 0 Comments

May 8, 2023 (Vancouver, BC) – RTOWN, a Vancouver-based performance marketing agency, announced today it has acquired the assets of Mintent Digital Agency, a full-service agency based in Vancouver and the Greater Toronto Area, for an undisclosed amount. This strategic...
Read More

Google Analytics 4 is Coming! Are you Ready?

by | January 30, 2023 | Websites | 0 Comments

Most people associate July 1st with Canada Day and the beginning of a seemingly endless summer. It’s a time of ice cream, fireworks, starry nights, and campfires. But the beginning of Q3 2023 will be unlike any other time in digital marketing history; when business...
Read More

Five Ways to Improve the Performance of your Google Ads & Lead Generation

by | September 20, 2022 | Content Marketing | 0 Comments

Every marketing dollar is precious. Google Ads are an effective way to build brand awareness, intercept the customer’s journey and entice them to convert. However, every ad must be performing optimally. How can you ensure your Google Ad Campaigns are performing as well as they can be? How can you generate more leads?

Read More

Digital Donations Strategy with Google Ads & YouTube – Gilda’s Club

by | May 11, 2022 | Content Marketing | 0 Comments

Gilda’s Club Simcoe Muskoka is a community of cancer support for individuals and families. With limited funding resources, and a staff of volunteers, Gilda’s Club Simcoe Muskoka was struggling to bring in new donation dollars, increase their volunteer base, and promote their services. Mintent’s team of digital marketers descended on GCSM and implemented the foundational elements required to launch an advertising campaign to attract donors.

Read More

Marketing as a Service – 5 Reasons it’s Right for your Business

by | May 9, 2022 | Content Marketing | 0 Comments

Marketing is a service to your company – it connects those that can benefit from what your company has to offer. Here are 5 reasons that marketing is right your business!

Read More

Does Boosting Posts Increase Facebook Engagement?

by | August 24, 2021 | Paid Social Advertising | 0 Comments

Post boosting can be an effective way to increase Facebook engagement and reach beyond your Facebook followership but is it the best option? Find out now.

Read More

Advertising with Facebook & Instagram

by | July 28, 2021 | Paid Social Advertising | 0 Comments

There’s no limit to the reach your ads on social media can get. With Facebook and Instagram you can have your ads seen by over 50,000 accounts in one day. Which platform is right for your ads?

Read More

Hashtags & Handles: Their role and importance in your social media strategy

by | July 27, 2021 | Content Marketing | 0 Comments

What’s the difference between hashtags and handles? How do you utilize them best? Here are Mintent’s essential tips and recommendations when it comes to using hashtags and handles across your social media platforms.

Read More

What Is An Instagram Influencer?

by | July 12, 2021 | Content Marketing | 0 Comments

Instagram has grown to become one of the most used social media platforms. Influencer marketing has become one of the ultimate digital marketing tools for brands and businesses. So what exactly is an Instagram influencer?

Read More

Instagram FAQs – Your Ultimate Instagram Guide

by | June 29, 2021 | Digital Marketing FAQs | 1 Comment

Enjoy our ever-growing list of Instagram Frequently Asked Questions. If you have a question please Contact Us.

Read More