by Krista Lariviere | Feb 1, 2021 | Content Marketing
Why are customer personas important? Customer personas provide tremendous value to your content marketing operation (see our earlier post). For example, they can help everyone on your team develop a deeper understanding of who specifically they are creating editorial...
by Krista Lariviere | Feb 1, 2021 | Google My Business
Knowing how to use Google My Business is standard for every digital marketer, right? Actually… no. While there are plenty of lengthy-but-vague help docs out there, finding answers to specific problems can be challenging. To take some of the leg-work out, we’ve created...
